Why social media has companies on red alert ...
Want to get an instant response from a business? Forget phoning up. You’ll lose the will to live being told your call is important, but not important enough to adequately staff the team at the other end of the line. Forget email. They go to the work placement to dump in the draft folder before they play with their phones for the next two hours. Nope. It’s Twitter. Businesses – or rather their PR and marketing teams – appear to be on code red at all times so they can respond immediately to any complaint. I was in Morrisons the other week. The shelves were depressingly empty. It was 6pm – it felt like midnight. If you shop around tea-time, then you are used to the sight of empty boxes abandoned for the night shift to slowly get round to flattening and recycling, but it’s still a pain when all you want is something to eat. I can just about live with fresh fruit being in short supply, and ditto cold meats, even if that scunners my plans for tomorrow’s sarnies, bu...