Ice Hockey: Thinking out the box ...
With the 2020-21 ice hockey seasons delayed until the end of the year, it’s more important than ever for clubs to stay in touch with their fan base. And that means thinking out the box. While 50-50 raffles and ‘shirt off the back' draws are vital, and well established ways of generating income at a time when revenue streams have all been turned off, clubs need to get creative and funky if they are to bridge the yawning gap from lockdown to puck drop. And it isn't just about hard cash. The sport has to engage if it is to keep its fan base involved, enthused and willing to hang on until the rink doors re-open. Some have worked incredibly hard - but the rest need to look at what they have done, how they have done it, and fully grasp that clinging to the old ways is utterly invalid this side of lockdown restrictions easing. Cardiff Devils output has been as sharp and professional as ever - as you’d expect from a club that leads the way in so many aspects of its organis...