Ice Hockey: The challenge of retaining the fanbase when there is no season to engage them
The decision to can the 20-21 ice hockey season was no surprise. Like a doctor confirming the time of death, Tuesday, September 15 was when the EIHL finally put us out of our misery. The emptiness which will follow for ice hockey fans will not have fully sunk in. Right now, we all crave re-establishing routines, but lockdown has erased so much of our social fabric. For some, that is gigs, for others it’s meet-ups with special groups, and for hockey fans, it ‘s rinkside every weekend where familiar faces are all around, and the noise, the shared songs and chants, and the ebb and flow of the game is our escape. Those bonds cannot be fully replaced by endless re-runs from the archives - is anyone really still absorbed in them? - while the desire to play our part by buying tickets for online 50/50 raffles will surely wither to near zero. Lockdown has changed everything, and its ripples will continue to extend to the very horizon. Fo r ice hockey, the challenge isn’t just surviving wit...